MG India has made an astonishing entry in the Indian car market. With the launch of the Hector SUV, the carmaker appears to have hit the nail right in the sweet spot. The demand for the Hector has been so astonishingly good that the company had to temporarily stop accepting bookings of the SUV. As per reports, the MG Hector has been sold out for the year 2019; something we haven’t heard recently in the Indian car market.
MG Motors currently has a production capacity of 2,000 units per month. The company is said to have accumulated 21,000 bookings in just 6 weeks from its official launch. As a result, the entire production capacity for the next 10 months has been exhausted. However, the company is working on increasing its capacity in the coming months in order to bridge the gap between supply and demand.
Must Read: All you need to know about the Hector SUV
MG Motors has revealed that over 50% of all bookings received for the Hector SUV are for the petrol models. Additionally, the top two variants, Smart and Sharp, were the ones in the highest demand. This shows that the Indian consumer is rapidly moving away from diesel due to an uncertain future of the fossil fuel. Also, customers are willing to pay more for getting better features.
MG is also working towards expanding its reach across the country. For this, the company is targeting a dealership network of 250 outlets in India by September 2019. At the time of launch in June, MG Motors had just 120 dealerships.
The MG Hector competes against the likes of the Mahindra XUV500, Tata Harrier, and Jeep Compass. It also has upcoming rivals in the name of the Kia Seltos and Citroen Q5 Aircross.