Kia Motors made its India debut with the Seltos SUV in August 2019. One year later, the company has recorded a year-on-year growth of 74%. This is a testament of the impact that the Korean carmaker has been able to make in the Indian car market.
Kia sold 10,845 units in August 2020. As compared to 6,236 unit sales in the same month last year, the 2020 figures show that the company has managed to hold onto the initial excitement around its products in India and also translate it into sales.
Kia currently sells two models in India – the Seltos SUV and the Carnival MPV. Both these vehicles are sold over the Rs. 10 lakh price mark. As a result, the company is yet to have a presence in the high-volume small car market. The upcoming Kia Sonet that will go on sale in the country on September 18 will be the first time for Kia to have a sub-10 lakh rupees car in its lineup. Hence, we expect to see even more growth in the coming months for the Korean carmaker.
Why has Kia been so successful in India?
- Competent and feature loaded product offerings helped Kia appeal to the Indian buyers from its first product itself
- The company very cleverly targetted segments that didn’t have much competition. The Seltos was launched in a space where the only big competitor was the Hyundai Creta, which was, at the time, showing signs of age as the next-gen model was expected in a few months. Meanwhile, the Kia Carnival essentially doesn’t have a direct competitor in the Indian market as of now
- The company’s strategy to launch the Seltos and Carnival before bringing more affordable models has helped in giving the Kia brand a more premium look. As a result, customers are more likely to opt for Kia cars just because of the brand value