Mahindra has announced that it will auction the first model of 2020 Thar. Proceeds from the auction will be donated for Covid-19 related charity. Mahindra has shortlisted three charities – the Naandi Foundation, the Swades Foundation, and the PM Cares Fund. However, final choice of charity will be given to the highest bidding customer.
Registrations for the Thar’s auction have commenced online on the company’s website. However, the actual auction will be held from September 24-27, 2020. The bidding price will start from Rs. 25 lakh. Participants will need to put in a refundable deposit while registering for the auction.
The online auction will be organised by Mahindra First Choice Wheels (MFCW), while the bidding will be taken care of by Ernst & Young.
The first model of the Mahindra Thar 2020 will come with a ‘Thar #1’ badge on the outside, along with the name credentials of its owner. On the inside, the SUV will get a special #1 plack on the passenger-side dashboard, and new special edition seat covers. Other than these changes, the 2020 Mahindra Thar first model will be identical to the regular models.
The 2020 Mahindra Thar will be launched on October 2, 2020. Bookings will start from the same day.