The highly anticipated and much talked about entry-level SUV in Jeep India’s portfolio, the 2017 Jeep Compass, has been launched in the country. As a departure from the company’s earlier pricing strategy, the Compass has been launched at fairly aggressive price tags. The 2017 Jeep Compass price in India ranges from Rs. 14.95 lakh to Rs. 20.65 lakh (ex-showroom, Delhi).
The features and specifications of the Compass had been revealed much before the SUV’s official launch. While the details did look promising, Jeep was extra careful about how it priced the SUV in order to make it a success. The company needed to price it competitively in order to survive in India. This was a lot more important as Jeep’s first two products in India – the Wrangler and Grand Cherokee, have tanked due to poor pricing.
However, at a starting price of Rs. 14.95 lakh (ex-showroom, Delhi), the Compass has surely surpassed everyone’s expectations in terms of pricing. It is bang in the territory of the Mahindra XUV 500 and the Tata Hexa. However, with the ‘Jeep’ brand name, the Compass will surely have a much higher desirability than other SUVs available in this price range.
The Compass is a compact SUV with a seating capacity of five people. It was globally unveiled in Brazil last year. For the Indian market, the Compass will be Jeep’s third product. The first two launches – the Wrangler and the Grand Cherokee, haven’t really been able to spur their respective segments. And to be blunt, Jeep doesn’t have anyone else to blame but themselves. There is no doubt about the fact that the Jeep brand has value in Indian customer eyes. However, the exorbitant price tag at which the two cars were launched made them redundant products.
The main reason behind the high price tag of the two SUVs was the fact that both of them were being brought into the country as CBUs (completely built units). This warranted a higher tax slab on the products, thus pushing their sales to a much higher tag.
To curb this situation and to keep aggressive prices, Jeep is manufacturing the Compass locally in India. For this, the American automaker has invested over $280 million in the Ranjangaon production facility of FCA, which is also used to manufacture Fiat cars in the country. Hence, we expect the Compass to boost Jeep’s sales in India.
Jeep Compass price in India
The Compass has been priced in the range of Rs. 14.95 lakh to Rs. 20.65 lakh (ex-showroom, Delhi). These prices make it a lot more aggressively priced than the Hyundai Tucson, which is its major rival.
|Sport||Rs 14.95 lakh|
|Limited||Rs 18.70 lakh|
|Limited Option||Rs 19.40 lakh|
|Sport||Rs 15.45 lakh|
|Longitude||Rs 16.45 lakh|
|Longitude Option||Rs 17.35 lakh|
|Limited||Rs 18.45 lakh|
|Limited Option||Rs 18.75 lakh|
|Limited 4×4||Rs 19.35 lakh|
|Limited 4×4 Option AWD||Rs 20.65 lakh|
Jeep Compass Specifications
The India-spec Jeep Compass is available with two engine options. The petrol variants are equipped with a 1.4-litre, turbocharged MultiAir engine that churns out 160 BHP and 250 Nm of torque. This engine can be opted either with a 6-speed manual gearbox or a 7-speed DCT automatic.
Must Read: Top Upcoming SUVs in India
The diesel engine will be a 2.0-litre turbocharged block rated at 170 BHP and 350 Nm, and available with a 6-speed MT gearbox. A 9-speed automatic unit is also expected to be introduced later next year.
|Engine||1.4-litre turbocharged MultiAir Petrol|
|Engine||2.0-litre Multijet II Diesel|
|Max Power||170 bhp|
|Max Torque||350 Nm|
Jeep Compass Variants and Features
1. Jeep Compass Sport
- 16-inch steel wheels
- Halogen headlamps
- Full black interiors
- Electronic ORVMs (adjustable and foldable)
- 5-inch touchscreen infotainment system
- Front airbags (driver and passenger)
- Electronic Stability Control (ESC)
- Traction Control
- Anti-lock Braking System (ABS)
- Electronic Brake-force Distribution (EBD)
- All-round disc brakes
- Electronic parking brake
2. Jeep Compass Longitude
All features of Sport variant plus the following:
- 17-inch alloy wheels
- Front and rear fog lamps
- Rear parking sensors
- Black and Beige dashboard
- Push button start
3. Jeep Compass Longitude (O)
All Longitude features with:
- Projector headlamps
- Black roof rails
- 7-inch touchscreen system
- Apple CarPlay and Android Auto
- 2-Zone climate control
4. Jeep Compass Limited
All features found in the Longitude (O) variant with following additions:
- LED taillamps
- Leather upholstery on seats and steering wheel
- Rear camera
- Ski-Grey interiors
- AWD option with Select Terrain system
- Side and Curtain airbags at the front (Only in AWD models)
5. Jeep Compass Limited (O)
- HID headlamps
- Dual tone paint scheme with black roof
Jeep Compass Colours
The Jeep Compass is available in 5 colour options. These include:
- Vocal White
- Minimal Grey
- Exotica Red
- Brilliant Black
- Hydro Blue